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he latest campaign for Carling Black Label - under the tagline "You know who your mates are - BELONG" seems to have brought lager advertising round fll circle to where it was 30 years ago. The achingly clever "cool" approach has been disarded, it seems - before too long we'll be back to following the Hofmeister bear.
I'm often tempted to write more at length about advertising, because once you look at it in a detached light, the currenst of fashion in the methods of parting us from our money are quite fascinating...
I'm often tempted to write more at length about advertising, because once you look at it in a detached light, the currenst of fashion in the methods of parting us from our money are quite fascinating...