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Advert seen this morning for the Bittania Building Society (apologies if wording slightly askew):
"A FAIRER MORTGAGE MEANS ONLY LENDING YOU WHAT YOU CAN AFFORD"
Now maybe there was some post-ironic cool thing going on here that I missed. But I doubt it.
This is fascinating, really, because it harks back, for the first time in twenty-five years, to the neatly-pressed bank manager steepling his fingers andtelling you he can't give you a loan, but it's for your own good. The idea that someone else has more idea what our financial limits are than we do is a very brave (possibly in the Sir Humphrey sense) advertising tack in these times.
More likely I'm just missing something obvious?
"A FAIRER MORTGAGE MEANS ONLY LENDING YOU WHAT YOU CAN AFFORD"
Now maybe there was some post-ironic cool thing going on here that I missed. But I doubt it.
This is fascinating, really, because it harks back, for the first time in twenty-five years, to the neatly-pressed bank manager steepling his fingers andtelling you he can't give you a loan, but it's for your own good. The idea that someone else has more idea what our financial limits are than we do is a very brave (possibly in the Sir Humphrey sense) advertising tack in these times.
More likely I'm just missing something obvious?