I currently find myself railing against one of the things it is most pointless to rail against - branding.
I recently bought myself some new bedding - my previous duvet having been an IKEA £10 special, it had become rather more fluffy (or indeed furry) than was strictly desirable.
The duvet and pillow set I bought turned out to be branded "Slumbalux". Uuurgh. I have a horrible feeling the mattress on which they rest is called an "Eezi-Dream", or something similarly toe-curling.
[Which gives rise to an interesting advertising opportunity. "It's Morpheus of the Endless, for Slumbalux" ... "Sleep, mortals. That is all ... what? I do not ... oh, I see ... *ahem* Sleep, mortals, under a Slumbalux duvet. That is all."]
The other one that is getting to me at the moment is the whole "toilet tissue" oeuvre. The gents toilets at work have various rolls of pink Andrex (what are they trying to tell us?), with advertising copy telling us that the Andrex puppy is a "strong, sturdy little fellow".
I have to be honest, and say that when choosing bog roll, "sturdiness" is not one of the qualities I home in on. Oddly, nowhere does the blurb discuss the Andrex puppy's absorbency.
It is also interesting that, unlike most products in that area, they have never advertised bog roll using the tried-and-tested "scientific brand comparison" schtick.
"We took two men who had just eaten Lamb Vindaloo, gave one New Super-Sturdy Andrex, and the other another leading brand. Half an hour later, we compared their arses..."
Hmmm. Maybe not...